After upending the gum category with the wildly successful launch of plastic-free, all-natural gum in a sleek, thoughtful package, the makers of Simply Gum are hoping to strike lightening twice – or preferably thrice – with its recent “low-key” entrance...
Morinaga America, a subsidiary of the 120-year-old Japanese confectioner, has capitalized on real fruit flavors, lively branding, and America’s obsession with chewy candies after quietly launching Hi-Chew in the US in 2008.
Asia Pacific will leapfrog North America in 2014 retail value confectionery sales to become the world’s second largest market, according to Euromonitor International.
Confectioners will probably get away with increasing prices on chocolate bars without significantly denting demand because they are generally low ticket items bought as treats in an area with high brand loyalty, analysts have predicted.
Confectioners are expected to benefit as shoppers change their behaviour in tough economic times and cut back on necessities for a little indulgence, according to consumer trends research from Mars Chocolate UK.